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What is disruptive Technology

As it is clear from the name disruptive means vanishing the presence of the already existing technology. This could happen due to the improved version of the old technology or completely new technology that makes users comfortable, flexible, and advantageous to use.

old time disruptive technology wereTelevision, phone, Automobile, electricity, bulb. in the present time it includes blockchain, 5G which possibly disrupt all previous G, online news market, e-commerce disrupting the offline shops.

Clayton Christensen popularized the idea of disruptive technologies in The Innovator's Dilemma, published in 1997. It has since become a buzzword in startup businesses that seek to create a product with mass appeal.

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Usually big companies who have the roots in the market dont invest money and time on disruptive technology instead they focus on continous improvement on their product. whereas startups to get a jump start they believe in discovering some new technology and because of that they spend their time and money in this and thus some time result in failure of startup.

The major risk for companies work on new technology is that they dont have customer taste of the developed technology, to get that requires time and during this period they keep on investing money and their ROI becomes poor. thus if companies having sufficient amount of reserve can opt for new innovative product. gaining customer feedback confidence requires time.

Sometimes investor threat to invest in the new technology other than revolutionary, their money could possibly gain some interest or totally go down.

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